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Horst Schulze


Horst Schulze is Founder and Chairman Emeritus of the Capella Hotel Group, and Co founder & Former COO of The Ritz-Carlton Hotel Co. Schulze is a legendary leader and global titan of business. His visionary and disruptive principles have reshaped the concepts of excellence, service, and competitive advantage, transcending divisions of industry across the business landscape. He is also the author of Excellence Wins, which shares a blueprint to Serving Your Customers, Engaging Your Employees, and Building True Leadership.



Service Standards

In the Service Standards series, Horst Schulze shares the standards he developed at the Ritz-Carlton, and explains how you can utilize them in your own work. Lessons include: Managing Yourself; Positivity; Dignity and Respect; Assist Each Other; and Answer Phone with a Smile.


Life Principles

In the Life Principles series, Horst Schulze shares personal stories to illustrate how he lives his life. Lessons include: Ritz-Carlton; Favorite Employees; Ladies and Gentlemen; Failure; Family; and Advice.


Hospitality Simplified

In the Hospitaly Simplified series, Horst Schulze explains how to start defining hospitality in your life and in your work. Lessons include: Three Product Rules; Hospitality for Team Members; Behind the Scenes Work; and Problem Resolution.


Excellent Leadership

In the Leadership series, Horst Schulze explains how leaders can stay focused and grounded. Lessons include: Leading Yourself; What is Excellence?; Wisdom; Vision; Integrity; and No Desire to Lead.


Creating Excellence In Your Workplace

In the Creating Excellence in Your Workplace series, Horst Schulze explains simple, no-nonsense approaches to creating excellence at work. Lessons include: Greeting; Follow Service Process; Customize; Memorable; Escort Guest; Eradicate Defects; Immaculately Clean; and Safety and Security.